| Hong Kong Disneyland - TN |
| 作者姓名：Michael N. Young; Dong Liu; |
| | 商品編號：8B07M13 |
| 出版日期：2007/10/04 | 內容長度：5 頁 |
Teaching note for product 9B07M013.
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| Hong Kong Disneyland |
| 作者姓名：Michael N. Young; Dong Liu; |
| 商品類型：Case (Field) | 商品編號：9B07M013 |
| 出版日期：2007/10/04 | 內容長度：16 頁 |
Disney began internationalizing its theme park operations with the opening of Tokyo Disneyland in 1983, which is regarded as one of the most successful amusement parks in the world. Disney attempted to replicate this success in France, which is the largest consumer of Disney products outside of the United States. In 1992, they opened Disneyland Resort Paris, which is largely regarded to be much less successful than the park in Japan. This case explores .....more
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| Hong Kong's Ocean Park: Taking on Disney - TN |
| 作者姓名：Michael N. Young; Dong Liu; |
| | 商品編號：8B06M75 |
| 出版日期：2006/08/30 | 內容長度：6 頁 |
Teaching note for product 9B06M075.
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| Hong Kong's Ocean Park: Taking on Disney (Revised) |
| 作者姓名：Michael N. Young; Dong Liu; Derek Au;Karen Hung;Crystal Wong;Marty Yam;Olivia Yau; |
| 商品類型：Case (Field) | 商品編號：9B06M075 |
| 出版日期：2006/08/30 | 內容長度：16 頁 |
Ocean Park was the only amusement park in Hong Kong until 2005 when Hong Kong Disney exploded onto the entertainment scene. This case outlines Ocean Park's history and its response to Disney's encroachment into its market. Ocean Park acted swiftly and decisively to capitalize on the excitement generated by Disney, thus turning what could have been a threat into an opportunity. In terms of business-level strategy, the park moved to accentuate .....more
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